Tuesday, December 02, 2008

its the small things that can make or break your day.

for instance...

it had been years since i stepped into a vons here in california. yes, years. i don't think i shopped there since grandma mori stopped going to the vons in gardena. i always shopped at ralphs. the other day i went because i couldn't find a ham anywhere. not only did vons have the ham i needed, i had this eerie feeling that i had been there before. i couldn't put my finger on it. i kept going shopped around for some stuff for the post thanksgiving dinner the next day.

then, a realization (as i walked down the frozen aisle no less!). i realized that vons = safeway = colorado = grocery shopping with paul. i almost broke down in a supermarket. i missed him so much and the little everyday things we did.

it also reminded me again about branding, even something like a supermarket. like how i was transported back to california when i went to a target in colorado, i was transported back to colorado when i went to the vons here in california. 1200 miles away yet feels like 'home'. its interesting. i have a feeling i'll be going back there once in a while for that 'colorado' feeling.

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